Greta Thunberg came to world fame in her teens and what was her cause? The need to protect the environment from needless carbon production as well as her love for the environment by making it more eco-friendly. This cause not only made her a celebrity as she regularly hobnobs with world leaders, but has also earned her numerous awards including being recognized by the prestigious Time Magazine as one of the most influential teens in the world and also three consecutive Nobel Prize Peace Nominations.
In faraway Africa – the world’s second-largest albeit most impoverished continent, there was a surreptitious meeting of minds ideologically when a young serial entrepreneur, Tunde Rotimi who founded Roberthson Energy in 2015 and a Director in the popular MacTay Group since 2010, was concerned about the local environment of his native country, Nigeria and Africa. His legal education obtained in the US and UK made him thoroughly aware of the hazards involved in carbon emission of the mindless production of paper which had deleterious consequences for the environment.
Not one to whine ceaselessly and recognizing a gargantuan opportunity in crisis, he took the bull by the horn with his launch of Rope Africa in November 2022.
The unique offering of the firm with a disruptive mission is to offer digital business cards in place of the well-known and ageless paper-backed ones as a way of not only protecting the Nigerian and African environment and adequately preserving it for the next generation but also solving a challenge that all entrepreneurs face – networking but in this case with the masterstroke of meeting the networking need without negatively compromising the environment.
Rope Africa – a local firm that has plugged into the global conversation around the need for the world to go green is quietly influencing it in Nigeria by its berthing in uncharted waters which has seen many upwardly mobile entrepreneurs in the country adopting it.
The firm is also solving the challenge of massively cutting costs that come with producing physical paper business cards, especially at a time when many businesses in Nigeria are facing huge economic challenges of sustainable revenue generation.
Its unique feature is that you can create up to ten different personas with different professions making you in a nutshell showcase divergent versions of yourself to different people. You can also add 400 links to your profile making it a piece of cake to update and reconstruct your profile in response to the dynamic demands of the times.
It also has interactive elements like clickable links, social media profiles, and QR codes that enhance the SMEs, startups, big businesses, and individual’s visibility, directing potential customers to their website or online store. Real-time updates keep the digital business card's information current and relevant. By embracing digital business cards like Rope, companies project a tech-savvy and modern image, strengthening their professional presence in the digital era. These combined advantages empower businesses and individuals to work more effectively, connect with clients, and embrace sustainability in their business practices.
Also, Rope offers a team feature that proves highly beneficial for SMEs and other brands, facilitating seamless collaboration among employees. With this feature, businesses can efficiently manage their employees' connections, ensuring a smooth workflow.
The rope card can be used many times without limit as it has the attribute of limitless taps. It is also highly compatible with Android and iOS smartphones.
How it is used is that you hold it close to the phone of the person you want to share your profile with and face your card NFC’s tag to the screen or rear camera. The phone of the recipient then recognizes and reads the information of the giver. You also have the alternative of saving your QR code and URL from the website and sharing it with other people.
You register by clicking on the try-rope button, filling in your details, creating your profile, and finally meeting the world.
As the name suggests, it has a Pan-African vision despite its humble beginning of starting from Nigeria as it believes in keeping its eye on the big picture and global ball but commencing small since the world is its oyster.
This great startup which will be relevant in many decades to come especially as the world is phasing out fossil fuels is clearly one of the future.
At the moment, the promoter of the business is bootstrapping and it is imperative for an investor to come in so that it can exponentially scale.
You can visit their user-friendly website at www.ropeme.io.
Rope Africa is indeed a novel and revolutionary business idea whose time has definitely come.
Comments
0 comment